I get annoyed when Bill Kristol uses his New York Times column as a platform to offer unsolicited advice to the McCain campaign. If you want to be a campaign consultant, go be a campaign consultant, but don’t try to run a presidential campaign from the op-ed page.
Despite my annoyance at his campaign kibitzing, Kristol actually has some good stuff today:
The core case against Obama is pretty simple: he’s too liberal. A few months ago I asked one of McCain’s aides what aspect of Obama’s liberalism they thought they could most effectively exploit. He looked at me as if I were a simpleton, and patiently explained that talking about “conservatism” and “liberalism” was so old-fashioned.
This echoes my own observation that McCain has never been good at partisan politics. As hawkish as he is on foreign policy, McCain advocates unilateral disarmament in politics, and would prefer to run a post-partisan, post-ideological campaign. (Steve Schmidt surely finds himself frustrated by this tendency.) Kristol sees an opening:
[T]he fact is the only Democrats to win the presidency in the past 40 years — Jimmy Carter and Bill Clinton — distanced themselves from liberal orthodoxy. Obama is, by contrast, a garden-variety liberal. He also has radical associates in his past.
From there, Kristol goes on to advise that Team Obama has created an opening for the McCain campaign to inject the Rev. Jeremiah Wright into the argument. And here, of course, is the problem: The best campaign attack is a surprise attack, and it’s kind of hard to catch liberals by surprise with an attack that’s already been outlined on the op-ed page of the New York Times.