Archive for ‘blogola’

May 20, 2009

Because all cool bloggers drink Corona

Longtime readers know that Budweiser was once the Official Beer of The Other McCain. But then negotiations with Anheuser-Busch for a lucrative endorsement deal fell through, just about the same time I discovered that Budweiser is made with horse urine and has been shown in laboratory tests to cause penile cancer.

Well, the cheapskates at Anheuser-Busch had their chance. But now the federal government is stepping in to make sure they won’t have that chance again:

[B]ack-scratching endorsements could become tougher under a coming set of Federal Trade Commission guidelines designed to clarify how companies can court bloggers to write about their products. This summer, the government agency is expected to issue new advertising guidelines that will require bloggers to disclose when they’re writing about a sponsor’s product and voicing opinions that aren’t their own. The new FTC guidelines say that blog authors should disclose when they’re being compensated by an advertiser to discuss a product.

So I’m cashing in while there’s still time. Drink delicious Corona Extra Beer, because it’s guaranteed to be free of horse urine and won’t make your winky fall off.

(Hat tip: NewsAlert.)

UPDATE: By the way, Moe Lane, it’s been a while since I’ve gotten any blogola from you. I don’t want to say you’re in danger of losing your status as the World’s Sexiest Blogger but . . . well, I don’t want to say that. Also, it would be a sad thing if Jules Crittenden lost his status as Marie Osmond’s lesbian daughter.